Is Email Marketing Still Effective?
Engaging and interacting with our audience is crucial to growing our business.
However, we constantly depend on social media to reach people. This means the platform has complete control over our audience.
They can restrict the reach of your account. It means that you do not have complete control over your potential customer’s data. This platform acts as a middleman between you and your audience.
Now here email marketing enters, which gives you a channel to directly interact with your audience.
Is Email Marketing still effective?
Yes, email marketing is effective if it is done in the right way. Starting from email collecting to automating the tasks and creating a funnel that describes the customer journey over the campaign. Building trust and providing value to our consumers are important aspects of lead conversion.
Email marketing’s main objective is to engage with your audience. Through this we can increase brand awareness and sales growth, in addition to that, to establish a connection between the brand and its consumers.
Why Email Marketing is Necessary?
According to Litmus, on average an email drives $36 for each $1 spent. These are excellent statistics, and this is an important factor for evaluating email potential.
Compared to other marketing methods, email marketing produces significantly greater outcomes. Unlike social media, it also gives you complete control over your audience. To further divide up your audience, you can develop a variety of campaigns based on distinct niches.
Email marketing can help you create your audience network. It allows you to interact with your audience without relying on any particular platform.
Why is Email Marketing a Better Option To Start With?
Since you are the only owner of your email subscribers, you have complete control over your audience and can work independently without worrying about the platform. However, if you only concentrate on social media, you will eventually reach a limit on the platform, and you will also need to adhere to all of the platform’s policies and terms to work there.
As a business, we also need to keep our expenses under control. Spending a lot of money on marketing and advertising is necessary when working on social media marketing to attract new customers and increase sales.
However, compared to other channels, email marketing costs are extremely minimal. You just have to choose an email marketing tool that will help you in doing all the stuff related to it.
Best email marketing tool for beginners
- Brevo
- MailerLite
- Kit (formerly ConvertKit)
Is Email Marketing Dead or Declining?
No, many people assume that who will open email nowadays, and it also represents an outdated method. There are thousands of emails getting added to our inboxes daily. But we wonder who is going to open and read our emails. But the statistics are very different. Emails have an opening rate of approximately 20%, which is a good number.
There are approximately 4 billion daily email users. Also, the number of emails is increasing day by day. When we want to log in to any of the websites, the first thing we need is an email. It has evolved into a digital identity of a person.
A person will only share an email address if he or she trusts us. Additionally, we can use email to filter our audience based on whether or not they are interested in continuing.
Through email marketing, we can also effortlessly divide a large audience into several smaller niche groups.
How to get started in Email Marketing?
Step 1: Sign up for an Email Marketing tool.
There are many free and paid tools available. Brevo and MailerLite are good options for starting as they provide free plans.
For this article, we are going with Brevo and MailLite. In the beginning, you can start with the free plan. In the Brevo free plan, you can send 300 emails per day to your subscribers. If you wish, you can also upgrade your plan to have no limits on the email.
MailLite also has a free plan. You will get to add 1000 subscribers to your email list for free. You can also sign up for this tool, as you will get a 1000 subscriber limit for free.
Brevo and MailLite provide the same features in their free plan. You can check out which is more user-friendly for you.
Step 2: Create a Campaign.
Both tools have the same interface. To get started, create a campaign.
Choose the type of campaign you want. Mostly we will have to work with a regular campaign only.
You can design your template for a campaign to add personalization to it, like a logo, text, or graphics, or you can go with the templates that are provided free on both platforms.
Step 3: Form Creation
Create forms to collect email addresses from your subscribers, which you can then embed in your website for future use. Emails submitted through this form are saved in the subscriber tabs.
Checkout: Brevo for Free
Step 4: Automation
After collecting the email, you are not going to send every mail personally. It will be a headache for us as there will be thousands of subscribers. So for that, we will automate the process of our campaign.
The image above provides an overview of how email automation will work. We will automate the entire process, from collecting the email address to sending a series of emails, using the automation feature.
This is the basic overview of how to implement email marketing.
Mistakes to Avoid in Email Marketing
Never buy email addresses:
Many people try to take shortcuts while doing email marketing. But it won’t help you with anything because if you buy bulk email, the people you are targeting might not have that interest.
Secondly, why will people open your email if they don’t know everything about you and your products? They will just ignore it or delete it. So don’t make this mistake and try to get subscribers organically.
Spam-only promotional content only.
We have consistently prioritized revenue generation over offering our email subscribers worthwhile content. To avoid giving our subscribers the impression that we are just advertising our product, we should also give them useful content.
In between that, we can promote products and services that we want to showcase to our audience.
Avoiding all of these blunders will make your email marketing journey easy and seamless.
Final Thought
Email marketing is an incredible way to build your audience without relying on anybody. Learning it is a crucial part of this journey. Implement it as we discussed above, and also don’t forget to avoid the mistakes.