20 Best Digital Products to Sell on Etsy for Passive Income
I’ll be real with you, when I firstly discovered that we can digital products on Etsy, my first thought was, “Who’s paying money for files they just download?”
But once I saw the sales numbers (and that sweet “cha-ching” notification sellers rave about), I realized it’s actually genius.
You make something once, upload it, and then it sells again and again.
There is no packaging tape, no post office lines, just pure passive income.
And did you know the best part? You don’t need to be a tech pro to get started.
Most sellers create their products using tools like Canva or Photoshop, and some even use Word.
If you can drag, drop, and type, you’re halfway there.
It’s more about solving everyday needs like planners, wall art, or social media templates than about being the next Picasso.
So, if you’re ready to build a little digital side hustle (or maybe a full-blown business), I’ve rounded up 20 easy digital products you can sell on Etsy.
Each one is in demand, beginner-friendly, and IMO pretty fun to make. Let’s check them out.
1. Printable Wall Art
People love decorating their homes, but not everyone has the budget for fancy gallery pieces. That’s why printable wall art sells like crazy.
You design it once, upload it, and customers download it instantly. They get stylish, affordable décor, and you get sales without lifting a finger.
The best part is how flexible this niche is. You can make art for homes, offices, nurseries, or even funny bathroom prints (yes, those are trending). Seasonal wall art also does well because buyers love switching up their décor throughout the year.
Examples of what to sell:
- Motivational quotes
- Abstract or minimalist art
- Nursery animals or alphabet prints
- Holiday and seasonal designs
- Funny or sarcastic posters
2. Digital Planners
Digital planners are basically the modern version of paper planners, except they’re clickable, reusable, and way easier to customize.
They work perfectly on iPads and apps like GoodNotes, and customers love them because they look stylish while keeping life organized.
If you enjoy designing layouts or love productivity tools, this is a great product to try. The market is huge students, professionals, and busy parents, everyone is looking for a planner that suits their needs.
Examples of what to sell:
- Daily, weekly, or monthly planners
- Fitness and meal-planning trackers
- Wedding or event planners
- Goal-setting journals
- Budget and finance planners
3. Social Media Templates
Let’s be real: making social media posts look “aesthetic” takes forever. That’s why templates are lifesavers. You create pre-designed graphics, and buyers just swap in their own text and photos. Boom instant content.
This niche is amazing because small businesses, influencers, and even coaches are constantly looking for ways to keep their feeds fresh without hiring a designer. If you enjoy Canva or Photoshop, you’ll love making these.
Examples of what to sell:
- Instagram post & story templates
- Pinterest pin templates
- Facebook ad layouts
- TikTok cover graphics
- YouTube thumbnail templates
4. E-Books
Don’t panic, an e-book doesn’t have to be 200 pages long. On Etsy, shorter guides and how-to books actually sell really well. If you know something useful, like how to budget, meal prep, or travel smart, you can package it into an e-book.
The best part? You can add simple graphics, worksheets, or checklists to make it more valuable. And since it’s digital, you can update it anytime and re-upload.
Examples of what to sell:
- Beginner’s guide to budgeting
- Quick meal prep recipes
- Fitness or yoga starter guides
- Travel hacks for backpackers
- Small business tips
5. Printable Stickers
Yes, stickers are still a big deal. With printable stickers, buyers download a file and print them at home on sticker paper or use them in digital planners. They’re fun, colorful, and addictive (seriously, people collect these).
This is a playful niche where you can really get creative. Kids love stickers, adults use them for planners, and teachers buy them for classrooms. One design sheet can reach multiple types of buyers.
Examples of what to sell:
- Cute animal stickers
- Motivational phrase stickers
- Seasonal/holiday designs
- Digital planner sticker packs
- Scrapbooking sticker sets
6. Resume Templates
Job hunting is stressful enough without worrying about design. That’s why resume templates are always in demand. You can create stylish, professional layouts that people can easily edit with their own details.
They save time and instantly make someone’s application stand out.
This is one of those evergreen products that people will always need resumes. To add extra value, you can bundle resumes with matching cover letters or portfolio pages.
Examples of what to sell:
- Modern, minimalist resume templates
- Corporate-style resumes for professionals
- Creative resumes for designers or artists
- Matching cover letter templates
- Portfolio or LinkedIn templates
7. Business Card Templates
Every entrepreneur, freelancer, or small business owner needs a business card. Instead of paying for custom design, people love buying editable business card templates they can tweak in Canva or Photoshop.
This product is super versatile; you can design minimal, luxury, colorful, or niche-specific cards (like for photographers, coaches, or stylists). Once uploaded, the same template can be sold endlessly.
Examples of what to sell:
- Minimalist business card templates
- Elegant gold or luxury-style designs
- Fun, colorful cards for creatives
- Bold, corporate business cards
- Niche-specific card templates (coaches, stylists, etc.)
8. E-Book Templates
More and more people are writing e-books, but not everyone knows how to design them. That’s where e-book templates come in; they make digital books look polished and professional without hiring a designer.
You can create layouts for lifestyle bloggers, fitness coaches, recipe writers, or business guides. The best part? Once you design a few, you can sell them over and over to different niches.
Examples of what to sell:
- Recipe e-book templates
- Fitness guide templates
- Business/workbook layouts
- Lifestyle or coaching e-book designs
- Simple e-book starter kits
9. Wedding Invitations
The wedding industry is huge, and couples are always searching for affordable yet stylish invitations. That’s why digital wedding invitations sell so well: they’re customizable, beautiful, and cheaper than hiring a designer.
You can offer different styles, from modern and sleek to rustic and romantic. Add-on products like save-the-dates, menus, or thank-you cards can turn one sale into a bundle.
Examples of what to sell:
- Elegant floral invitations
- Rustic boho-style invites
- Modern minimalist designs
- Save-the-date cards
- Menu & thank-you card sets
10. Coloring Pages
Coloring pages aren’t just for kids anymore; they’re a favorite stress-relief tool for adults, too. Selling printable coloring pages gives you a product that’s fun to create and appealing to a wide audience. Parents, teachers, and even therapy groups often buy them.
You can design themed sets to stand out, holiday packs, mindfulness designs, or educational ones for children. With just a few designs, you can turn them into bundles and offer great value.
Examples of what to sell:
- Cute animal coloring pages
- Mandala and pattern sheets
- Holiday or seasonal sets
- Positive affirmation coloring pages
- Educational activity pages for kids
11. Canva Templates
If you’ve ever spent an hour trying to make an Instagram post look good and still gave up… you already know why Canva templates sell so well. They save time, look professional, and are super easy to edit.
The cool thing? You can target almost any niche: bloggers, small businesses, coaches, influencers, or even teachers. One template pack can make someone’s entire brand look consistent without them hiring a designer.
Examples of what to sell:
- Instagram story & post templates
- Pinterest pin templates
- YouTube thumbnail templates
- Business presentation templates
- Media kits or press kits
12. Recipe Cards
Foodies love collecting and sharing recipes, but no one wants them scattered across random notes. Recipe card templates solve that by giving home cooks something neat, pretty, and printable.
You can design simple minimalist cards, vintage styles, or colorful ones for families. Bonus idea: bundle cards with recipe binders or meal planners, and you’ve got a whole kitchen kit ready to go.
Examples of what to sell:
- Minimalist recipe card templates
- Illustrated or colorful cards
- Printable recipe binders
- Holiday-themed recipe cards
- Editable digital recipe books
13. Printable Calendars
Printable calendars are one of those things people buy every single year, so they’re perfect for repeat sales. They can be monthly, weekly, or daily layouts that buyers just download and print.
You can keep it simple with clean, aesthetic designs or get creative with themed calendars (like fitness trackers, student planners, or seasonal layouts). There’s basically a version for everyone.
Examples of what to sell:
- Yearly wall calendars
- Monthly planner sheets
- Student academic calendars
- Fitness or workout trackers
- Minimalist aesthetic desk calendars
14. Stickers (Digital or Printable)
Yep, stickers aren’t just for kids anymore. Digital stickers work for apps like GoodNotes, while printable sticker sheets are popular with scrapbookers, planners, and even teachers.
They’re small, easy to design, and customers love collecting different sets. Once you upload them, you can sell them forever, no shipping headaches.
Examples of what to sell:
- Motivational word sticker sets
- Cute animal doodle stickers
- Seasonal or holiday sticker packs
- Digital planner sticker bundles
- Scrapbooking sticker sheets
15. Photo Presets (Lightroom/Mobile)
Ever notice how influencers’ photos all have that “perfect vibe”? Nine times out of ten, they’re using photo presets. These are one-click filters that instantly transform pictures, and people love them because they make editing effortless.
You can create packs in different moods: bright & airy, moody, vintage, or tropical travel vibes. Once you have a few bundles, they basically sell themselves to content creators.
Examples of what to sell:
- Bright & airy presets
- Warm vintage tones
- Moody dark presets
- Travel/lifestyle presets
- Minimal aesthetic presets
16. Classroom Printables
Teachers are constantly on the hunt for affordable resources, and that’s where classroom printables shine. Think worksheets, flashcards, posters, or activity packs; they save teachers hours of prep time.
Parents buy them too for homeschooling, so the market is huge. Plus, once you create a worksheet set, it can be sold over and over without extra work.
Examples of what to sell:
- Alphabet flashcards
- Math worksheets
- Classroom posters
- Reading comprehension packs
- Holiday activity sheets
17. Digital Sewing Patterns
If you’re crafty, digital sewing patterns are a fantastic niche. People love DIY fashion and home projects, and patterns give them exactly what they need to get started.
You can sell everything from clothing to accessories or even home decor patterns. Customers download, print, and sew easily for them, and passive income for you.
Examples of what to sell:
- Dress or skirt patterns
- Tote bag patterns
- Baby clothing sets
- Home decor (pillows, curtains)
- Costume patterns
18. Party Printables
Everyone wants Pinterest-worthy parties without spending a fortune. That’s why party printables do so well. You design invitations, banners, cupcake toppers, or games buyers print them at home.
You can make them for birthdays, weddings, baby showers, or even seasonal holidays. Since people celebrate all year round, this niche never goes cold.
Examples of what to sell:
- Birthday party invitations
- Baby shower games
- Holiday party banners
- Cupcake toppers
- Themed party kits
19. Podcast/YouTube Graphics Kits
Content creators are everywhere, and many don’t have time to design their branding. Podcast and YouTube graphics kits help them stand out with ready-made visuals.
You can create cover art, thumbnails, banners, or intro slides. If you bundle them into complete kits, creators feel like they’re getting a full “branding package” for a fraction of the cost.
Examples of what to sell:
- YouTube thumbnail templates
- Podcast cover art
- Channel banners
- End screen templates
- Intro graphics
20. Printable Certificates
Whether it’s for schools, offices, or just fun events, printable certificates sell surprisingly well. Think awards for kids, achievement certificates, or even gift vouchers.
They’re simple to design but super valuable for people who need something quick and professional. You can niche them down to teachers, coaches, business owners, or even parents.
Examples of what to sell:
- Student achievement certificates
- Sports or coaching awards
- Employee recognition certificates
- Printable gift certificates
- Fun family awards (like “Best Dad”)
Conclusion
So, now you have an idea about 20 digital products you can sell on Etsy that don’t just look good on a list but actually work in real life. The best part about digital products is that you create them once, and they keep earning for you again and again.
No shipping drama, no stock issues, just pure creative hustle turned into passive income.
If you’re just starting out, don’t overthink it. Pick one idea that excites you (seriously, selling something you enjoy creating makes it 10x easier), put together a few listings, and test the waters.
You’ll learn faster by doing than by reading 100 more “how to sell on Etsy” guides.
